THE BRAND

Armoured Threads (noun)
A military inspired fitness gear brand aimed at combating mental health with fitness while giving back to troops and first responders.

Fitness (noun)
The capability of the body of distributing inhaled oxygen to muscle tissue during increased physical effort.

Mission (noun)
An important goal or purpose that is accompanied by strong conviction; a calling or vocation
She has finally found her mission in life.

Founded by Nate Yee in early 2021, Armoured Threads was built from the belief that fitness was more than just 'the capability of the body of distributing inhaled oxygen to muscle tissue during increased physical effort.' It is a mission, 'an important goal or purpose that is accompanied by strong conviction; a calling or vocation.'

Armoured Threads exists to execute YOUR fitness mission. Set on a mission to change the way people see fitness. The vision;

to be the reason why the world executed their fitness mission.

We build military inspired fitness gear and innovated equipment for YOUR mission.

Our products are built with purpose and a mission ready focus in mind.

Collaborating with influencers and celebrities around the globe - we hope to inspire and accompany any fitness mission, whether it's to execute your fitness mission, grow your discipline and confidence, or become that better self. We are in it together.

VALUES

EXECUTE YOUR MISSION

GAIN. MAINTAIN. RECOVER.

We are here to help you execute your fitness mission. We work relentlessly to create, innovate, and inspire individuals within their fitness journey.

There are three main parts to your daily fitness journey: gain, maintain, recover. You gain muscle mass, you maintain it, and then recover to let your muscles grow.

We design, build and innovate gear revolving around your fitness journey to make sure you are equipped to execute your fitness mission.

CHANGE THE WORLD

FITNESS IS A MISSION

We are here to serve you and the community who want to better their lives through fitness. We have within us the power and determination to do so.

Giving back to the community is not a want, it is a need. Many people are struggling through mental health and need help. We donate back to mental health non-profits to provide the assistance that one may need. We also give back to the troops and first responders who respond when people are in need for help. 

We are working together as ONE to better this world and combat mental health through fitness.